Airbnb
The Faces Behind The Work
For this project, I was paired up with Sandra Escalante (Role: Creative), Samantha Eppolito (Role: Strategist), Charlotte Hagood (Role: Researcher & Account Planner), and Eric Mendenhall (Role: Producer). Together, we combined our different strengths to create a strong, well-rounded campaign, and our collaboration played a big role in making the project successful.
My Role: Media Planner & Sales Promotioner
In this role, I focused on figuring out where each campaign would connect best with audiences and how to reach them at the right time. I helped choose platforms like streaming, social media, and digital channels based on seasonal trends and consumer habits. I also worked on presenting Airbnb in a way that felt personal and meaningful, helping turn campaign ideas into interest and potential bookings.